Giovanni Emanuele Corazza is a Full Professor at the Alma Mater Studiorum-University of Bologna, Member of the Alma Mater Board of Directors, founder of the Marconi Institute for Creativity, Member of the Marconi Society Board of Directors, Member of the Partnership Board of the 5G Infrastructure Association. He is the originator of the dynamic definition of creativity. His research interests are in creativity and innovation, 5G systems, navigation and positioning.

Alma Mater Studiorum-University of Bologna
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The Dynamic Definition of Creativity: Potentially Adjacent Possibles

According to a recent dynamic definition, creativity requires potential originality and effectiveness. In this view, the creative process entails a dialogue between the creative agent(s) and the estimator(s) of the represented outcomes. When the creative potential takes actual recognition and realization, we are in the presence of a creative achievement; otherwise, we remain in a state of creative inconclusiveness, where the exploration can (and should) continue. This exploration is twofold: on the one hand the agent can continue to refine the outcomes and/or their representation, or can search for further ideas/solutions; on the other hand, the estimators can continue their assessment of the represented ideas, and let their judgment evolve in the varying context. Due to the intrinsic dynamics involved in this process, no one can determine a priori the time/context-dependent boundaries of the adjacent possible, but one can only estimate the potential for certain possibilities to be adjacent to our current common knowledge domain. Fostering creativity becomes therefore an exercise in providing the conditions for increasing its potent.